Washington Intl. Horse Show Spurs $9.1M Boost in Local MD Economy 

Held at The Show Place Arena, WIHS welcomed more than 15,000 spectators, with 90% from outside the county and 45% from outside Maryland, amplifying local business activity and drawing national and international attention to the region. The show’s 666 participants, including owners, riders, and trainers, featured 10 Olympians, including members of the silver medal-winning team from Paris 2024, which brought a significant media spotlight.

“There is no greater demonstration of ROI for our state than the numbers behind this show, and the many other equine-related events in Maryland which positively impact all of us on local and state levels,” said Terry Hasseltine, executive director of the Maryland Sports Commission. “WIHS isn’t just a sport; it’s an economic catalyst.”

The 2024 show drew visitors from 35 states, Washington, D.C. and 13 countries, generating more than 4,800 local hotel room stays and resulting revenue for restaurants, retailers and small businesses. As a direct result of the 2023 WIHS economic impact, the 2024 show’s International Embassy Night’s attendance grew by more than 120%, demonstrating the global draw and interest this event brings to the DMV. As Chair of the Maryland Horse Industry Board Sheila Curry explains, “the show is more than just competition — it’s a celebration of culture, community and commerce.” 

“WIHS brings tremendous value to the state and local economy while also elevating Prince George’s County as a sports tourism destination,” said President of WIHS Vicki Lowell.

In addition to its rising international profile, WIHS brings equestrian sport to the community in meaningful ways, promoting youth development, local engagement and philanthropy. Its impact includes a $25,000 donation in 2024 to its official military charity partner, Tragedy Assistance Program for Survivors (TAPS) in support of military families, a longstanding partnership with Teach for America to champion educational equity and the continued success of its Junior Committee, now celebrating its 16th year of empowering young leaders. Additionally, WIHS fosters a culture of inclusivity within the sport through its Kind Wins initiative, an anti-bullying campaign that encourages empathy and respect both in and out of the ring. And with a dedicated Kids Day for unique and up-close fun for children, a great shopping destination for equestrians and general fashion-forward consumers — it’s a complete destination event that generates interest for the community all week long.

In the present day, the Maryland Sports Commission plays a pivotal role in supporting WIHS through a grant that allows the show to operate at the highest level, benefiting the state and local economy. Top sponsors include MARS Equestrian™, Longine’s, Experience Prince George’s, Delta, and Huntland, all of whom make the show possible. WIHS is committed to ensuring sponsor investment continues to have a tangible return in both community development and economic output.

The next Washington International Horse Show will take place October 20–26, 2025, and continues to welcome new partners, visitors and community supporters.